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Search Engine Optimization Through Website Design

I have several websites that are general in nature and therefore a wide range of topics.  I see many other websites that have a similar wide range of topics.  For Search Engine Optimization (SEO) you need to have a more narrow range of topics that are closely related.

You can still create a website with a wide range of topics.  You need to create sections for your website and you need to group closer related topics together in the group.  I can illustrate this with the example of a pet supply website.  Your home page will be used to link all parts of your website together.  Your home page address should look like this:

www.your-domain-name.com/index.html

The pet supplies should then be grouped in general groups based on animal type.  The main page for the general group will then link to all parts of the general group.  Let’s look at dog supplies for example.  The main page address for the dog supplies should look like this:

www.your-domain-name/dog/index.html

The dog supplies should then be grouped in more specific groups based on the type of dog supply.  The main page for the specific groups will then link to all parts of the specific group.  Let’s look at dog collars for example.  The main page address for the dog collars should look like this:

www.your-domain-name/dog/dog-collars/index.html

You could create more specific groups depending on the amount of information available for the specific groups.  The main page of the more specific group would then link to all parts of the more specific group.  Let’s look at small dog collars for example.  The main page address for the small dog collars should look like this:

www.your-domain-name/dog/dog-collars/small-dog-collars/index.html

This may seem like a lot of work, but the boost in your Search Engine Optimization and the resulting higher page ranking with the search engines will make it worth your time and effort.  What this does for you is create mini websites on your complete website.  Each part would be closely related in topic and would then be viewed as an information authority by the search engines.

All webpages in a group should link to other pages in the group and to the main webpage for the group.  This makes the main webpage in each group the hub for the group.  This makes your website more organized for the search engine to crawl your website and provides the internal link structure that is necessary for search engine crawling and logging of your website.

The best time to do the structuring of your website is when you are building it.  It will require a complete overhaul if you wait until after the website is created.


 















 


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